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Si bien no existe consenso sobre la definición de publicidad, sí podríamos ofrecer dos suficientemente aclaradoras:
- Legalmente, la publicidad es “toda forma de comunicación realizada por una persona or entity, public or private, in the exercise of a trade, business, craft or profession in order to promote directly or indirectly hire movable or immovable property, services, rights and obligations "(Article 2, Title 1, General Provisions, of the Law 34/88 of 11 November known as General Advertising Act).
- According to UNESCO is "essentially a communication activity that seeks to promote the sale of an item, product or service, promote an idea or make any other effect you want the advertiser."
could therefore say that advertising is "a communication system that brings together organizations and their audiences through messages broadcast via the mass media to inform about a product, service, organization or idea and influence their willingness or their behavior. "

There are different types of advertising, according to the stated aim, the advertiser, the objective, scope, means and pressure-but the present case is the media, more specifically the Internet.

is the most changeable, and in turn the youngest. The possibilities have to be analyzed, is criticized and exaggerated, but as we shall see, is that this medium is unique when getting a message to the public, and even potential consumer.

To begin, we discuss some of the characteristics of advertising in this medium: to be mostly inserted into the same page you will find information, there is no way to get rid of it (although you can avoid the pop-up ads, for example through the Google toolbar), since it is an interactive medium is the Internet user who accesses the advertising, which shows already a slight interest first, the advertising cost is comparatively much lower, the expansion of the medium is undeniable and unstoppable, can learn about the characteristics of the product or service, and may even come to buy, which is impossible in other media. Despite these qualities, there are some drawbacks, as it fails to whole segments of the population since it does not use the internet or the reliability has been undermined by numerous cases of fraud.

then say that there are new and varied forms of Internet advertising, ranging from the most indiscriminate and aggressive as pop-ups (pop) or the spam to the more discrete and segmented as contextual advertising . Let us

more widely the latter type: contextual advertising appears on web pages or in Google searches on the sides or at the head, but correlated with the content of the page or search. That is, is advertising related. Companies come forward to be announced at an auction in which bid on the word that they want to be related. One that pays more (with the highest interest) appear above each time a Web search that word in Google. Therefore, we have said, pay an amount, but only every time someone click on the ad. Therefore, if a company raised by the use of this advertising method, you can a small study to calculate the costs and benefits obtained, and that the service provides data on the number of occurrences of ad clicks ... which together with the possibility of selling through the Internet is aware of the cost by selling advertising unit, which can not be known with any other advertising method. In fact, it is very strange that in different shops or service establishments are offering the consumer a booklet which questions the method by which they have learned their existence (billboards, brochures, advertisements, a friend .. .). But back to the issue of clicks. The benefits to the Announcements page for each click is very very low, which means you need a very important traffic to make it a living. However, its implementation is free, which allows anyone to delve into this world, adding such advertising in their pages with relative ease, and getting a small income. Living from it will be harder but not impossible. Following clicks: it would be important to consider what methods you use Google to find out which are fraudulent clicks (click fraud ) from two perspectives: you click people who benefit financially from this or companies often enter in contextual advertising that redirects the pages of their competitors to spend its share contracted .

The advantages of this type of advertising are therefore obvious: the segmentation obtained is high and which are aimed at an audience that is interested, the costs are related to the real effectiveness of the ad, the quality is high impact because people who are predisposed click to listen to offers that are offered, any person becomes an entrepreneur, able to rent a space on your page also allows geographical targeting, which is important because if a person seeks a hairdresser will avail one located in America, but will want one in your same city, preferably close to home, allows companies to track their daily advertising, both costs and benefits, eliminates the important role of the publicist, who is banished by the economist, who now will be to raise advertising campaigns ...


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