As much to say that Valencia offers "much more than sun and beach" as one newspaper headline reads expansion, for me, advertising that we offer in the area, or country if you will, is fair, accurate, and only that: sun and sand. An example would be the occupation recorded in Benidorm on the bridge May: 95%. As much as leisure is increasing at a rapid pace (Terra Mitica, Mundomar, Terra Natura, the City of Arts and Sciences, Marina D'or, a thousand golf courses, a number of spas and a long etc.) the tourist who comes here is looking for a beach where you bask in the sun (not that our cities have a special attraction): mainly attract a type of tourist who rented an apartment a few days, it is a snack and goes to the beach, those who do the least possible expense. Anyway, I'm not surprised at all. A tourist more intellectual and more affluent, want to choose a destination that meets their cultural interests, moving to a place that can offer more than beach (in fact, tourists who visit the community only 8.7% are interested in the cultural). How many museums are in Alicante? We MARQ (Museo Arqueológico ), which despite being the best European museum of 2004 is of small size and can be visited in less than an hour, the Mugabe (Gravina Fine Arts Museum) which, disregarding my parents, I do not know anyone who has gone, the MUA (Museo Universidad de Alicante), the MACA (Museo de Arte Contemporáneo de Alicante) whose existence I discovered, the Municipal Arts Centre which has 2 exhibition halls, the Fish Market, I do like it, the Municipal Museum of Ceramics is closed for renovations in ESRD Park (one of the few parks that we have and it is also worth visiting), the Symposium of Sculpture in Alicante in the Santa Barbara castle, along with a collection of sculptures of the Foundation Layer do not know if still valid because the information available online is also very low, which makes it more difficult access to culture in this my city.
To this must be added the problem of bilingualism ... almost nonexistent. The presence of Valencian in Alicante city is practically nil, it's hard to go down the street and come across people talking in Valencia. And yet we are forced to study in college, and is included in all official and administrative things. And let no one misunderstand me, I'm not against Valencia: I am against all the posters and panels information in the city are in Castilian and Valencian, because once you start to translate ... why not put it to the popular language called English? Protest because in a community that lives off tourism, offering tourists ignored a bad information, and also in a language that does not dominate, mixed with another that does not even know exists. I think in this aspect is still all done. If I were a tourist, those who are just looking for sun and sand (mostly), I'd go elsewhere. No doubt. Even if he wished to end up in Spain, the decision would be very difficult: his iron Catalan Catalonia, Valencia and Andalusia that whose accent and may not let you find out anything, but at least on paper all the same ..
Another aspect to consider is the effect of the low cost that, while favoring the arrival of foreign tourists, they are characterized by lower average expenditure in relation to traditional companies. Another
differentiation could be made is the tourist resort and residential tourism: the first will remain a shorter time, but spend more on leisure activities, accommodation, travel or restoration, the second will spend less for a longer period, thus helping the seasonality of the sector. Second homes (which means in area 25% of supply) provide nearly a billion a year more than hotels, apartments and camping together, saturating the Valencian coast, tourists aspect criticized by German, French and Italian.
A type of tourist is greeted with great pleasure is the golfer. Their spending is up to 5 times that of a normal tourist (340 euros a day), so it poses to the community, with its 22 golf courses, a magnificent reef. However, the creation of golf courses always creates controversy, as the community complains of insufficient water and irrigation requirements of the fields are important. To avoid criticism is intended that all water used for this purpose in the community comes from treatment plants or desalination plants. Total
, which must still be working in seasonally adjusted and diversify the sector, giving it greater range of businesses, rural tourism, sports, culture, gastronomy, health, leisure ... We must offer a higher quality in order to face competition from other sun and beach destinations we already excel through prices, and try to capture a more affluent tourists. Without doubt, this seems to me the great challenge of our community.
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